Sales and Leadership Wisdom from the Leaders, Mr Sanjay Sindhwani, ex Business Head – Economic Times

I asked Mr Sanjay Sindhwani, ex Business Head – Economic Times – Digital, Your mantra to be successful in sales?
It starts with the product. You need to know what you are selling. You need to demonstrate how it can benefit your customer. If you have these sorted, your sale is half done.
Next, you must listen to the customer. So often, sales people do not listen to what the customer wants. They are just pushing what they have. If you listen to the customer, then you know the problem or the need that the customer has. If you know the need, then either your product solves that need or it doesn’t. If your product solves it, go ahead, explain and demonstrate that, and you probably have a sale. If it doesn’t, can you create the need? That’s another way to sell. But if you can do neither of the two, don’t hesitate to back out or refer him to someone who can.

In doing so, you may have lost the customer but you build a relationship. Once the sale is closed do follow up. It does not matter if the sale was closed with you or your competitor. Keep investing in the relationship. Sales is all about relationships.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.