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29th Sept 2024

Sales and Leadership Wisdom from the Leaders,Sanjiv Mehta

I asked Mr. Sanjiv Mehta – CEO & MD of HUL Ltd, How has selling changed in consumer industry now vs when you started?
He replied Three decades back the world was much simpler. Everything was done manually though a good company did have strong manual selling systems. Those were the days when selling was more of an art. It is very different now with information and analytics playing a far more important role.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

22nd Sept 2024

Sales and Leadership Wisdom from the Leaders,Sanjiv Mehta

Mr. Sanjiv Mehta has been leading companies across countries, so I wanted to understand how Leadership has changed today vs. when he started.
He eloquently replied Leadership is situational. The world we live in has changed and the expectations of the society from business especially big business has changed significantly and consequently the expectations from leaders has also undergone a shift. They have to understand the role the business plays in society and the fact that it goes beyond simply profits. The CEO has to be an agent of change and in a fast-evolving world they have to be at the forefront of re-inventing their company. However, there are some traits and qualities of a CEO which are timeless e.g. the CEO has to be ‘purpose driven’ and ‘values led’. The leader sets the tone for his organization. A good CEO will always have a long term perspective but they also understand that there is no long term without short term and he has to be adroit in balancing the two.

https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

15th Sept 2024

Sales and Leadership Wisdom from the Leaders,Sanjiv Mehta

I was curious to know the qualities Mr. Sanjiv Mehta CEO & MD of HUL Ltd, looks while hiring sales leaders and his expectations from a good sales leader.

He replied eloquently; A good sales leader should be a ‘leader of business’ i.e. knows what to do and also a ‘leader of people’ i.e. knows how to do. He should be a person who is very conversant with marketing, data & analytics, technology, finance as well as with a good understanding of the entire value chain. It needs no gain saying that he needs strong domain skills in the areas of customer value proposition, channel dynamics and should be able to visualise and lead the trends shaping the industry. A sales leader generally heads large teams and therefore he should have the knack of motivating and inspiring large teams.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

1st Sep 2024

Sales and Leadership Wisdom from the Leaders,Sanjiv Mehta

One of my profound learning is “Focus on becoming productive instead of being busy.” So I asked Mr. Sanjiv Mehta – MD & CEO of HUL Ltd, How can salesperson become productive?
He answered, Productivity enhancement happens on two counts. One is based on an individual i.e. how disciplined they are, how conversant they are with the products, brands and activities and how efficiently they manage the finite time they have at their disposal. But, productivity also depends a lot on the tools & systems that you equip a salesperson with e.g. aids to selling, appropriate information, analytics etc. to facilitate his efforts.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

25th Aug 2024

Sales and Leadership Wisdom from the Leaders,Sanjiv Mehta

I asked Mr. Sanjiv Mehta – CEO & MD of HUL, what does it take to be successful in FMCG distribution selling?
He answered, Distribution especially in FMCG entails three distinct but inter-related systems i.e. Demand generation from customer, demand fulfilment of customers and demand creation from consumers at point of sales. A successful distribution system has built immense capabilities around all the three sub-systems.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

18th Aug 24

Sales and Leadership Wisdom from the Leaders,Sanjiv Mehta

HUL will have one of the country’s largest FMCG distribution networks, so I asked Mr. Sanjiv Mehta – CEO & MD of HUL, How do you earn, build, and retain your distributors’ trust?
He replied If an organization adopts a long-term perspective and is fair to all stakeholders then it starts building trust with its partners in the eco-system. Distributors are very important partners of an FMCG company. To earn, build and retain trust the company has to ensure first and foremost that the distributors earn a fair return on their investments, the company also invests in building their capabilities and very importantly the company supports & lends a hand when the distributor goes thru a bad patch.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

11th Aug 2024

Sales and Leadership Wisdom from the Leaders,Sanjiv Mehta

I had the privilege to interview Mr. Sanjiv Mehta, CEO & MD of Hindustan Unilever Ltd (HUL). I wanted to understand the role of salesperson in the technology dominant world, so I asked him Is selling a Science or an Art?
He replied, With advent of big data & analytics and increasing use of AI, selling will become more of a science than an art.However, in business as in life it is not about ‘either or’. A good salesperson will still have that human touch which will be reflected in the way they build and nurture relationships with their customers.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

4th Aug 2024

Sales and Leadership Wisdom from the Leaders,Abhay Aima​

I asked the late Mr. Aima – group head – HDFC Bank, What brings more success to Salespeople, Science or Art part of selling? He answered eloquently, “Both having the same skill sets or the science, the person who has the Art part of it will be more successful. It’s like in the stock market, everyone can crunch numbers. The best analyst is not definitely the best fund manager or the best trader.”
But he supplies the science of managing a fund manager and also how he sees the psychology in the market. Coming to a number or news is a scientific process – what is the correlation of that number to the price of the stock – because that is ultimately not a scientific process. If it were a scientific process, everyone would do it.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

28th July 2024

Sales and Leadership Wisdom from the Leaders,Abhay Aima​

Mr. Aima – group Head of HDFC Bank has seen many cycles of good & tough times so I asked him a question, Sometimes sales may not happen as planned. What’s your advice to the sales team in these situations?
There is a simple formula, which I call the “man,” or M-A-N. So if I am trying to sell someone something, “M” is for money, you should have the money to buy it. “A” is for, does he have the authority to buy it? And the third is, “N,” is there a need for the product? If these three things are met – the person has the money, the authority, and the need – the sale has to happen.
When you analyze, when the sale fails – and I am talking general sales – you have miscalculated or not understood. So when something fails you need to determine, where did I miss out? He didn’t have the money to buy, or he didn’t have the authority to do it, or he didn’t have the need for it. Instead of getting disheartened, the way to look at is, where did I not gauge correctly? Basically everything being equal, your brand may not be powerful enough, but those are things that are not your fault.
When you are actually doing a sales call, you are actually looking at money, authority and need very consciously.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

21st July 2024

Sales and Leadership Wisdom from the Leaders,Abhay Aima

I had the opportunity to interview Mr. Abhay Aima – group head for HDFC Bank. He has produced many leaders in HDFC bank, so I asked him, what is the role of a successful leader in the corporate set-up? I was awestruck by his answer on the leaders in today’s corporate World. He said, “There is a flaw in the set-up of the corporate World, which is, as you move up in your hierarchy, you move away from your core competence.”
So, let’s say, in a sales organization the top salesperson becomes senior sales supervisor, becomes manager, senior manager, and so on. His core competence is sales, and it’s not necessary that he be a good manager, but you are moving him away from that. Then there could be a very good person in sales who actually has the qualities to be a good manager, but because he’s not got the numbers, he will never get there.
As you move a person away from his core competence, by default you are forcing him to do things which are not leader-like. So you will invariably have leaders who will be worried about whether this guy below me is going to take my position. How secure am I ? You become insecure, either toward the person below you or toward the top person, because you are moved away from your core competence.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

14th July 24

Sales and Leadership Wisdom from the Leaders, Mr. Roland Folger​

I was curious to understand the sales process, prospect engagement & client feedback process for the most trusted luxury brand Mercedes. Mr. Roland Folger, MD & CEO of Mercedes India Ltd replied,
Yes, there are touchpoints that we have created. They are typical marketing touchpoints. We make it a point that our management is personally involved in this. For example, we have the LuxeDrive, which is a concept where we go to cities and enable customers to connect with the brand without having to come to our dealership. We have a whole fleet of our products available for test-driving right there. We do an evaluation of their existing vehicles, and assist them, should they decide to trade-in for a Mercedes. I keep telling customers to use these opportunities to come forward and complain if they are not happy with something because this is real personal contact that we can then use also to become better. And I always cherish customers’ feedback even if it is negative because the customer who complains to me is still a customer that is interested in the brand and wants us to become better and that gives us a chance to better ourselves. The worst is a customer who does not even talk to us anymore and just walks out and buys something else.
We fly to Chennai, we fly to Kochi. We were in Delhi for six days, we go to Dehradun, Chandigarh, and we are basically all over the place together with our dealers. It is usually me or somebody else from our top management who is personally available, giving a speech, giving them a warm welcome and basically being there listening to the customer, so that if they have any concerns they can feel comfortable in addressing this directly with us. WE always listen to a customer and keep innovating and changing for the better, that is one of the reason we have been able to keep ourselves ahead of the curve.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

7th July 24

Sales and Leadership Wisdom from the Leaders, Mr. Roland Folger

I was always curious to know why Mercedes customers are so loyal, so when asked Mr. Roland Folger – CEO Mercedes India Ltd,
He answered. First, Mercedes-Benz has more than 130 years of rich history. We are a highly traditional brand with modern ethos imbibed. We have been around longer than any other brand that you see on the planet at the moment. We have been reinventing ourselves continuously and our innovations are benchmark even by the highest standards.
I think the strongest learning that we have also found in the past, is that no matter how good we are, there is always somebody out there who wants to take customers away from us. We believe strongly that, with our combination of outstanding quality products, unsurpassed network presence and a highly effective after-sales service and good financing offers; we try to basically come up with a holistic ownership experience that you cannot find anywhere else in the automotive industry

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

30th June 2024

Sales and Leadership Wisdom from the Leaders, Mr. Roland Folger​

Mr. Folger was one of the most successful CEO’s of Mercedes India Ltd, so I asked him what are the qualities expected of a successful salesperson in the luxury car segment?
He said the strongest thing that comes to my mind is, actually understanding the customer. If you think you know better than the customer, regarding what is good for him, that is not really supportive. We have customers who, through social media, through the Internet, know so much about our product that most of the time they already pretty much know what they want, so finding the highest degree of individualization and an individualized solution for customers is a really important part of the attitude for any kind of sales responsibility. So do not ever go into a customer discussion trying to tell a customer what you think is best for him. That is the wrong approach. They would much rather appreciate if you add value to their purchase decision and explain various programmes and services launched towards enhancing the ownership experience.
It is understanding and making the extra effort to listen to the customer that goes a long way in earning customer trust. The problem is that most sales personalities are really alpha personalities. They always rush out there and try to tell our customers what they think is best for them. Nowadays, the question of service, of making this ownership experience really unforgettable, is that people on the sales side need to understand holistically what their customers want and then give them something that is really made to measure for their personal, individualized demands.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.ne

 

23rd June 2024

Sales and Leadership Wisdom from the Leaders, Mr. Roland Folger

I had the privilege to interview Mr. Roland Folger, MD & CEO – Mercedes Benz. 1st thing I asked him What are your learnings about Indian customers and how important is relationships in India? He replied,
What I have learnt is that relationship is more important in India than in a lot of other countries. India in this sense is very different. My personal learning again is, India is much more driven by this tight family relation, so if we can give our customers the feeling that these Mercedes-Benz customers and the OEM (original equipment manufacturer) and the dealer are really a big family, that is something that immensely resonates with them, but this is naturally true also with all stakeholders and employees as well.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

16th June 24

Sales and Leadership Wisdom from the Leaders, Mr. Aditya Agrawal

I asked Mr. Aditya Agrawal, MD of Morningstar, How can businesses create a lifetime of relationships with customers?
He replied Be true to your client and play a consultative role. If you can put the client’s interest first while delivering a solution to the client, you are on your way to winning a lifetime customer. Our endeavor at Morningstar has always been to provide our clients with the most suitable solution, and almost 95 percent of our business gets renewed each year..
#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

2nd June 24

Sales and Leadership Wisdom from the Leaders, Mr. Aditya Agrawal

It was my pleasure to interview Mr. Aditya Agrawal, MD of Morningstar, in my book. 1st question I asked him was how selling has changed in the investment industry over the last 2 decades?
He replied It really has not changed dramatically. The solution-driven approach has always been the focal point of a successful strategy. Rather than being product driven, sales in the investment industry is galvanized more by relationships and a consultative approach.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

26th May 24

Sales and Leadership Wisdom from the Leaders, Mr. Amit Kumar

I asked Mr. Amit Kumar, ex- ED of IBM, How have you built a deeper and lifelong relationship with clients?
He replied In my personal experience, what I do is, first, I try and put the customer’s interests first. When I go into an organization to meet a customer, I don’t always look at what am I supposed to get from them. You also have to understand what are the problems they are facing.
Second, honesty and being upfront. Don’t make wrong commitments, and if you make a mistake own it. Some of my best relationships have been built when problems occurred. When we show up to deal with a problem, the customer really appreciates us. Those are the moments to build a relationship rather than trying to sell, and then the sale automatically will happen. But you have to be able to show up when there is nothing to be taken. I always tell my team members that if a customer is having a problem, don’t ever avoid that customer.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

19th May 24

Sales and Leadership Wisdom from the Leaders, Mr. Amit Kumar​

I asked Mr. Amit Kumar, ex- ED of IBM, How has Selling changed in the IT industrry?
He replied Both the science and the art have changed in a huge way. On the science side, we have much more information available, the data is richer, more real time, and reporting is more accurate. On the art side, customers are buying a product today, but you have to understand their business and while relationship is important it’s also this new context of understanding the business is also very important because only then you can differentiate yourself, only then you can solve a problem.

#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

 

SUNDAY LEARNINGS

12th May 2024

Sales and Leadership Wisdom from the Leaders, Mr. Amit Kumar

I asked Mr. Amit Kumar, ex- ED of IBM, How do you differentiate yourself from competition in sales?
He replied I think the simplest thing to do, is not worry about what you are selling but worry about the customer’s business. There is enough domain information available, either in the public domain or in places like LinkedIn, etc. So from the supplier’s supplier to the customer’s customer, you have to understand the customer’s domain and build expertise there.
#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

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