Uncategorized – Page 8

4th Sep 2022

Psychology of Selling

Let us now switch from buying to the Psychology of Selling which has 2 fundamental attributes.
The 1st attribute of the Psychology of selling is that a company or salesperson needs to understand what the product “IS” or what its “Features” are. The biggest mistake a salesperson could make is bringing a bag of brochures to the customer and overwhelming him with all product features like technical specifications, content, colour, size, speed, energy or fuel efficiency, etc.
Is the customer really interested in all this? No! Wait till next weekend to understand the 2nd attribute and connect the dots.
#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

21th Aug 2022

Psychology of Buying & Selling

A company’s marketing, advertising, product & sales team can use the learnings of the psychology of buying in the sales presentation/brochure as follows.
The 1st way is to Demonstrate the 2 inner reasons for buying in the sales brochure & advertisement. For example, a real estate company can show the size, design, accessories & layout of each room, the facilities within the complex etc to trigger the desire to gain.
To trigger the fear of loss psychology the real estate company can give Free parking, Free club membership, zero stamp duty or subsidized interest rates only for the next 30 days. Often an indecisive buyer will make a decision when confronted with the possibility of not getting free club membership or parking in the future.
#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

14th Aug 2022

Psychology of Buying

The 2nd motivation for buying is the Fear of Loss. In my observation of customer behavior for 2 decades, I found that when customers feel they are going to miss out, they buy just to follow the latest trend. For example when an Annual sale is announced, consumers buy clothes or electronics on the 1st day, believing the same items will not be available later.
Online retailers are experts at creating the fear of loss theory by showing exactly how many items are left. You might be shopping for a shirt and when you select a colour and size, you will see a pop up that says “Hurry, only 2 left”. This can make customer anxious and thus more likely to make a buy than avoid missing the opportunity. During a sale, most customers end up buying more than they require because of the fear of loss theory.
NFOs in Mutual funds or limited period discounts in buying a car or home or investments is an effort to trigger the fear of loss in customers.
#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

7th Aug 2022

Psychology of Buying

If you work in sales, actually in a way, everyone is in the business of sales. As a CEO or business owner, if you are not selling products or services, you are selling ideas & strategies. So it’s important to understand the 2 motivations why customers buy or don’t buy.
A customer buys for 2 inner reasons, 1st is his desire to gain. The desire to gain means having an improvement in the way customer’s need is being satisfied. Your role as a business owner or sales leader is to help the prospect understand how much better his life would be with the product, compared to how it is now.
The desire to gain motivation is only triggered when one is dissatisfied with how the need is being addressed. Please reflect on the reasons why you decided to change your mobile phone or car or home.
#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

31th Jul 2022

Psychology of Buying

Psychology of Buying: The 2nd thing a customer considers while buying a product is Emotional or Intangible values. Human beings place value on the opinion of others because they are social creatures and naturally seek approval or advice from those whom they consider as reliable.
For example, when a woman buys jewellery, she thinks about how her husband, friends, siblings, and family will appreciate or acknowledge the design, quality, or brand. It is easier for the customer to believe that a certain product or service is valuable if the opinion comes from a friend or a family member whom you love or from a person or company who is trustworthy & respected by you & others. This is one of the reasons companies use celebrities to endorse their product.
#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

24th Jul 2022

Psychology of Buying

Psychology of Buying: There are 2 things a customer considers while buying a product. The 1st one is the Physical or Tangible Values.
For example, how would a silver double-door refrigerator look in his kitchen? Will the new car fit in his garage or apartment parking slot? The size of an air conditioner or TV depends on the room specifications. Will the mobile fit in the pocket or the wallet?
#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

17th Jul 2022

Psychology of Buying & Selling (Reason 2)

The 2nd basic reason the customer buys is to improve satisfaction with the solution to an existing need or want, for example, a customer upgrades from single door refrigerator to double door refrigerator or now he buys single door refrigerator of a reputed brand.
Another example would be the customer who wants to upgrade investing from Mutual funds or direct stocks to investing in a PMS or AIF.
The 2nd buying reason triggers only when the customer is not satisfied with the existing product or his needs/wants have changed.
#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

10th Jul 2022

Psychology of Buying & Selling

From this weekend, we deep dive into the Psychology of Buying & Selling. Companies and businessmen must understand that customers buy for their own reasons and not yours. The company’s success depends on their ability to identify the customer’s needs accurately. So, let’s first understand the two basic reasons why a customer buys?
The 1st reason is to satisfy a need or want that is not serviced at all, for example, customer is investing in an Insurance policy or Mutual funds or PMS or AIF for the first time or he is buying a car, refrigerator or house for the first time.
#salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

3rd Jul 2022

7 Steps of Goal Setting: Step 7

The 7th & final step to Goal achievement is developing Self-Discipline & Persistence. When your alarm rings at 5.30 am, and if you click snooze, you lack self-discipline. Self-Discipline is the difference between people who achieve their goals and those who don’t.
2nd the best thing I have learned about achieving goals is that there are never unrealistic goals; instead, there are only unrealistic deadlines. Experiencing setbacks and disappointments is inevitable and unavoidable. You must decide that you will never give up, regardless of the situation. Persistence guarantees the achievement of your goals.
#Goalsetting #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

26th Jun 2022

7 Steps of Goal Setting: Step 6

The 6th step to goal setting is to make a detailed plan of action. This plan is an organized list of tasks with timelines and responsibilities to get you from where you are to where you want to go.
To achieve success in this step, most of these tasks should go into your calendar, as noting them down in the calendar will help you act on every task, which eventually will take you closer to achieving your goals.
#Goalsetting #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

19th Jun 2022

7 Steps of Goal Setting: Step 5

The 5th step of Goal Setting is to create a Vision Board and 2*4 index cards of your Goals. A vision board sets in motion the Law of Attraction in your achievement of Goals.
Try and find pictures that represent or symbolize the experiences, feelings, and possessions you want to attract in your life and place them on your vision board. You can use photos of your role model, choose quotes that inspire you, or paste your favourite photo along with personal goals on the vision board.
Vision board coupled with daily Visualization can help one achieve Goals faster than planned.
#Goalsetting #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

12th Jun 2022

7 Steps of Goal Setting: Step 4

The 4th step of Goal Setting is to Get a Reality Check done on the Goals set. The very first step in doing a reality check is to determine the starting point of your goal.
The second step is to determine your current skills and knowledge in that area. For example, if you want to lose weight, the very first thing you need to do is to weigh yourself & get the necessary medical tests done.
The 3rd step is to determine your knowledge and skills on how to lose weight? #Goalsetting #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

5th Jun 2022

7 Steps of Goal Setting: Step 3

The 3rd step to Goal setting is to write down your goal by hand & use present positive tense as if you have already achieved it. Writing down the goal activates your subconscious mind & increases the possibility of your achieving the goal.
For example, instead of writing, “I will weigh 73 kgs and have 33 inch waistline 6 months from now,” one should write,” I weigh 70 kg and have a 32-inch waistline on 30th June 2018.” #Goalsetting #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

22nd May 2022

7 Steps of Goal Setting

I believe Goal Setting brings direction, meaning, purpose, passion & focus to life. I will share the 7 steps of Goal setting I have followed.
The 1st step is to write down all your desires on paper. At the start of the year, I write down everything I desire to achieve in that year or years to come. It generally takes a couple of hours or sometimes days to write all desires on paper. While writing your heart’s desires, don’t think whether they are achievable or not. Don’t bring any logic or conditions in transferring your heart’s desires on paper. #knowyourGoals #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

15th May 2022

GOALS: Reason Why We Don't Set Goals

The 4th reason we don’t set goals is because we fear Rejection. Human beings are social creatures and the opinion of people around matters a lot to them.
They are afraid if they set a Goal & do not succeed, their colleagues and their seniors will criticize or ridicule them, which can cause them to have low self-esteem. Furthermore, they think past failures can lead their colleagues or seniors not to trust them fully. #knowyourGoals #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

8th May 2022

GOALS : Direct Flight to Success

The 3rd reason we may not set Goals is because we fear failure. Failure is extremely painful, both mentally and physically. Most people with one or two failures succumb to living a mediocre life and become critical about the future. These people go through life functioning at far lower levels than it’s truly possible for them. If Goals are not set properly, they can do more damage than benefit a person. #knowyourGoals www.nimeshmehta.net #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

1st May 2022

GOAL

The 2nd reason we don’t set goals is that we think goals aren’t important. If we grew up in a humble family where no one had goals and our parents struggled or worked really hard to make ends meet, we could easily reach adulthood without knowing the power of setting goals. Look at your childhood, school, and college friends and reflect on how many of them had clear Goals? I believe Goal setting is so important that this should form part of our curriculum in schools and colleges. #knowyourGoals #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

24th Apr 2022

GOAL

The 4th element of human success in selling or any field is Goals. Goal setting is the fundamental step in helping a person achieve his true potential, and therefore, it should be taught to children in schools. During my book study, I learned there are 4 reasons why most people don’t set up goals? 1st reason is we don’t know the difference between a goal and a wish. My dream to play cricket for India was a wish, a fantasy & not a goal. The worst thing was that I believed it was my number one goal in life. Likewise, most people believe they know their goals, but in reality, it’s just a series of fantasies or wishes such as earning lots of money, achieve success, having a great family life etc. #knowyourGoals #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

17th Apr 2022

B.A.D.G.E (Discipline)

The Habit of Self-Discipline: whatever we repeatedly do becomes a habit. Once we form a habit, it’s very hard to change, therefore, we have to develop the habit of self-discipline. It’s hard to form habits of self-discipline, of eating healthy food on time and sleeping before 10.30 pm, but once we develop them, they become 2nd nature to us and are easy to practice. When these daily habits of self-discipline become part of your subconscious mind, you may start to feel uncomfortable when you are not behaving in a disciplined manner. Every practice of self-discipline strengthens every other discipline. The opposite is also true, as every weakness in your self-discipline weakens your discipline in other areas as well. “Self-discipline is like a muscle. The more you exercise, the stronger it gets. #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net

10th Apr 2022

B.A.D.G.E (Discipline)

Elbert Hubbard said, “Self-discipline is the ability to make yourself do what you should do when you should do it, whether you feel like it or not.” In selling or in any entrepreneurship or in business, we have to do prospecting or cold calling, preparing the sales/business funnel, meeting clients daily/weekly, sharpening our answers to handle client objections or queries, following up and closing the sales to achieve great success in our business or work. In my experience, many entrepreneurs or businesses fail because they don’t develop the habit of self-discipline in the above areas of selling. #salesbooster https://www.amazon.in/dp/1772046221 www.nimeshmehta.net