Psychology of Buying 2

31th Jul 2022

Psychology of Buying

Psychology of Buying: The 2nd thing a customer considers while buying a product is Emotional or Intangible values. Human beings place value on the opinion of others because they are social creatures and naturally seek approval or advice from those whom they consider as reliable.
For example, when a woman buys jewellery, she thinks about how her husband, friends, siblings, and family will appreciate or acknowledge the design, quality, or brand. It is easier for the customer to believe that a certain product or service is valuable if the opinion comes from a friend or a family member whom you love or from a person or company who is trustworthy & respected by you & others. This is one of the reasons companies use celebrities to endorse their product.

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