Psychology of Buying

21th Aug 2022

Psychology of Buying & Selling

A company’s marketing, advertising, product & sales team can use the learnings of the psychology of buying in the sales presentation/brochure as follows.
The 1st way is to Demonstrate the 2 inner reasons for buying in the sales brochure & advertisement. For example, a real estate company can show the size, design, accessories & layout of each room, the facilities within the complex etc to trigger the desire to gain.
To trigger the fear of loss psychology the real estate company can give Free parking, Free club membership, zero stamp duty or subsidized interest rates only for the next 30 days. Often an indecisive buyer will make a decision when confronted with the possibility of not getting free club membership or parking in the future.

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