Psychology of Selling

Let us now switch from buying to the Psychology of Selling which has 2 fundamental attributes.
The 1st attribute of the Psychology of selling is that a company or salesperson needs to understand what the product “IS” or what its “Features” are. The biggest mistake a salesperson could make is bringing a bag of brochures to the customer and overwhelming him with all product features like technical specifications, content, colour, size, speed, energy or fuel efficiency, etc.
Is the customer really interested in all this? No! Wait till next weekend to understand the 2nd attribute and connect the dots.
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