Psychology of Buying & Selling

10th Jul 2022

Psychology of Buying & Selling

From this weekend, we deep dive into the Psychology of Buying & Selling. Companies and businessmen must understand that customers buy for their own reasons and not yours. The company’s success depends on their ability to identify the customer’s needs accurately. So, let’s first understand the two basic reasons why a customer buys?
The 1st reason is to satisfy a need or want that is not serviced at all, for example, customer is investing in an Insurance policy or Mutual funds or PMS or AIF for the first time or he is buying a car, refrigerator or house for the first time.

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