Psychology of Buying & Selling (Reason 2)

The 2nd basic reason the customer buys is to improve satisfaction with the solution to an existing need or want, for example, a customer upgrades from single door refrigerator to double door refrigerator or now he buys single door refrigerator of a reputed brand.
Another example would be the customer who wants to upgrade investing from Mutual funds or direct stocks to investing in a PMS or AIF.
The 2nd buying reason triggers only when the customer is not satisfied with the existing product or his needs/wants have changed.
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