Psychology of Selling 2

11th Sep 2022

Psychology of Selling

The 2nd attribute of the Psychology of selling is what the product “Does” or what it’s “Benefits” are. The customer would like to know what the features will do for him.
For example, the 5 star or energy-efficient feature in Air conditioners will benefit the customer by reducing his monthly electricity bill by 20%. The shock absorbers in the bike will help him have a comfortable drive-in rough roads also.
One should note that customers always buy the benefits and not the Features. #salesbooster

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