Sales and Leadership Wisdom from the Leaders, Mr. Aditya Agrawal

It was my pleasure to interview Mr. Aditya Agrawal, MD of Morningstar, in my book. 1st question I asked him was how selling has changed in the investment industry over the last 2 decades?
He replied It really has not changed dramatically. The solution-driven approach has always been the focal point of a successful strategy. Rather than being product driven, sales in the investment industry is galvanized more by relationships and a consultative approach.

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