Sales and Leadership Wisdom from the Leaders, Mr. Amit Kumar

I asked Mr. Amit Kumar, ex- ED of IBM, How do you differentiate yourself from competition in sales?
He replied I think the simplest thing to do, is not worry about what you are selling but worry about the customer’s business. There is enough domain information available, either in the public domain or in places like LinkedIn, etc. So from the supplier’s supplier to the customer’s customer, you have to understand the customer’s domain and build expertise there.
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