Sales and Leadership Wisdom from the Leaders, Mr. Sanjay Vakharia (CEO – Spykar)

5th May 2024

Sales and Leadership Wisdom from the Leaders, Mr. Sanjay Vakharia (CEO – Spykar)

Mr. Sanjay Vakharia (CEO – Spykar) has seen cycles in the fashion industry so when asked how selling has changed from the 90’s; he replied I don’t think selling has changed, but the environment around it has changed so much that you have to model accordingly. And I would like to talk about the clothing industry as I have been part of this industry since early days and have really seen this industry and especially the sales and the markets evolve very significantly.
In earlier times we had multibrand outlets only, and they were owner driven. We call them the mom-and-pop stores. Earlier they nearly had a monopolistic market for themselves with absence of large format department stores or even the exclusive brand outlets. The brands and the sales people were treated with utmost disdain, and with no respect, which has changed now considerable, with emergence of many other organized channels of sales.
Today, there are a million and more ways to reach out to the customers, and hence no one in the chain takes the other person casually. Even they way the end consumer is attended has changed.while the customer themselves have eveolved and is a lot more in the know so its no more selling but attending to him. Every one in the chain has become more consumer centric and realizes that a customer in your store is worth his weight in gold so ensure that he stays with you and frequents you.



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