Sales and Leadership Wisdom from the Leaders, Mr. Devang Mody – 3

Cross-selling and upselling are critical for any organization’s success, so I asked Mr. Devang Mody, CEO – Bajaj Finserv Health, how do you cross-sell in customer life cyle?
He replied, First, the key to cross-selling is knowing your customer well, how to use every touch point, to increase customer insight. Second, how do I translate that insight and my products to meet customer needs. That will automatically differentiate me to competition ( not having these insights). You will be able to cross sell / upsell successfully the next product for the same customer?

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