Sales and Leadership Wisdom from the Leaders, Mr. Kamal Nandi

14th Jan 2024

Sales and Leadership Wisdom from the Leaders, Mr. Kamal Nandi

In my 1st sales job in 1997, I had the opportunity to work with Mr. Kamal Nandi, Business Head, Godrej Appliances Ltd, and I must thank him for teaching me about the basics of Selling. Naturally, in the book interview, I asked him the 1st question, what is that one thing a salesperson should know to be successful in sales? He answered

For sales, the most important thing one needs to know is their customers and for that you need to do some real groundwork, that is, getting to know and understand who are your end users. Most salespeople don’t go to the users; they never really understand their customer. If you go to the customers and interact with them, you will have a better understanding of their buying habits and behaviours.

For example, in distribution, most of the people involved with sales don’t go to the retail level. Going to the shop floor and observing the customer and their interactions and reactions to the product will provide better insight on how to sell. If you don’t understand your customers, you will not be able to sell successfully.#salesbooster

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