Sales and Leadership Wisdom from the Leaders, Mr. Mathew Job – 1

I asked Mr. Mathew Job, CEO – Crompton Greaves, How have you built a long-term partnership with your trade partners? He replied with a detailed & practical answer. We have quite a few channel partners who have been partnering with the company for many generations. The most important thing is having a consistent and predictable policy so channel partners know what to expect and can rely on the company to deliver on their expectations.
The second thing that works is an engagement that goes beyond just business. We have trade partners meet in India or outside the country at least once a year and spend two or three days with them. It helps build a stronger personal bond as we spend significant time together with them and their families.
The third thing would be building a rapport with the company salespeople who handle them, and also giving them access to different levels of management of the company. Senior leaders in the company need to spend a significant amount of time meeting customers. That makes a big difference. Customers like engaging with the company at the highest levels.
Customer feedback must be acted on. You need to be able to go back to them and update them on the actions taken. It does not mean that all suggestions are acted upon. You need to be able to tell them what has been implemented and why some others were not implemented.

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