Sales and Leadership Wisdom from the Leaders,Jai Krishnan

I was humbled to interview Mr. Jai Krishnan, CEO – Samsonite, who has sales experience across geographies and countries, so when asked how selling bags is different in the Middle East vs India?
He replied, Basic selling does not change, but customer needs around the world for the same product or service can be different. Their levels of service and expectations of quality may be different. For example, the customer in the Middle East uses 82cm-size bags. They pack more when they go on a holiday. The company was not making 80 cm size, but because the Middle East wanted it, we started making that 82cm size for most clients. So when you meet your customers and distributors, once you understand the customer needs of that country, then selling is the same across the world.

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