27th Oct 2024
Sales and Leadership Wisdom from the Leaders,Jai Krishnan
I asked Mr. Jai Krishnan, CEO – Samsonite, Is money the differentiating factor in successful partnership with distributors?
He immediately replied, No. I think it is fairness. For example, in the Middle East, our trade partner is one company we have dealt with for the last 37–38 years. We deal with one company in every country. The minute we do that, it is a kind of a marriage, and then after that you do not do anything which jeopardizes his interest. As long as you are fair, relationships don’t get spoilt.
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