Sales and Leadership Wisdom from the Leaders,Ms Anjana Ghosh, Director – Bisleri

I asked Ms Anjana Ghosh, Director – Bisleri, How does Bisleri differentiated themselves in this highly competitive market ?
We can offer various sizes and timely delivery. And that is the biggest challenge: we have to reach the trade in time. In our industry whoever reaches first to the outlet takes the giant share of the cash which is available at the outlet. We take pride in saying the trade can clock his time and say that now the Bisleri vehicle is coming.
The advantage and the differentiation that we have today is service. You tell me the time you want your product in the office and it will reach you. Some people have a 1 o’clock time, some people a have 3 o’clock time, and some will say come in the night because my office is empty at that time. We have night deliveries also. All the Business Process Outsourcing (BPOs) and these offices that run 24/7, we have night deliveries for them. So I think today my differentiator is, first, of course, the brand, and the second is the service.

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