1st Dec 2024
Sales and Leadership Wisdom from the Leaders,Vishal Kapoor
Mr. Vishal Kapoor, CEO – IDFC MF (now Bandhan MF), has been both the B2B and B2C sides of the business, so I asked him How are they different and how can a person succeed in each one?
He replied Typically with a wider client base, B2C tends to offer more variety in client needs and perspectives. The need to adapt is therefore greater. Insights from direct “end user” feedback are often much richer, helping one create new solutions.
The more focused B2B model typically needs a higher level of technical competence, since one is dealing with an “expert.” Also, relationships may often need to run more deeply to be successful.
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