21st-century Selling Process​ 2

In less than 2 decades, the new method of Selling has evolved where building Trust and Rapport is given the highest weight of 40%. The fundamental rule of the 21st-century selling process is People do business with People/companies whom they trust and have strong rapport.
Trust or rapport is an emotional connection, a relationship that is based on mutual understanding, interest and confidence in the company/product/person. In short, “No Trust, No Sale” or “If you want to make competition irrelevant, you need to earn the Trust of your client”.
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