Customer Experience: The New Mantra in Sales

When you think of customer experience, the whole approach changes. As seen in the table, In the CS approach, the company takes an inside-out view of the product, process & policies, but In the CX approach, the company takes an Outside-In view from the customer side.
In the CS approach, the company uses technology to fix problems, but in the CX approach, the company leverage technology to delight/Wow the customer. In the CS approach, the company measures the success of the Internal process, but in the CX approach, the company measures the satisfaction and the quality of customer experience.
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