Sales and Leadership Wisdom from the Leaders,Sanjiv Mehta

HUL will have one of the country’s largest FMCG distribution networks, so I asked Mr. Sanjiv Mehta – CEO & MD of HUL, How do you earn, build, and retain your distributors’ trust?
He replied If an organization adopts a long-term perspective and is fair to all stakeholders then it starts building trust with its partners in the eco-system. Distributors are very important partners of an FMCG company. To earn, build and retain trust the company has to ensure first and foremost that the distributors earn a fair return on their investments, the company also invests in building their capabilities and very importantly the company supports & lends a hand when the distributor goes thru a bad patch.

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