Sales and Leadership Wisdom from the Leaders,Sanjiv Mehta

I asked Mr. Sanjiv Mehta – CEO & MD of HUL, what does it take to be successful in FMCG distribution selling?
He answered, Distribution especially in FMCG entails three distinct but inter-related systems i.e. Demand generation from customer, demand fulfilment of customers and demand creation from consumers at point of sales. A successful distribution system has built immense capabilities around all the three sub-systems.

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